Manual da Manu
Manual da Manu is a digital course launch campaign developed for Hotmart by EST.31, featuring Manu Gavassi.
Released one week before BBB26, the campaign was built around the insight that the beginning of the year naturally inspires people to pursue change and gain visibility. This cultural moment was connected to Manu's credibility as a creator, reinforced by the impact she made during her participation in the reality show.
The project became Hotmart's highest-engagement collaboration, generating 24 million total views and the most-liked post in Hotmart's history, with 243k likes.
The course is divided into three short lessons designed to help people transform ideas into real projects, covering creative process, organization, and consistency—core principles that reflect Manu's multidisciplinary career.
Developed by the EST.31 team, I was responsible for the motion design, creating animations that supported the campaign's visual storytelling across its launch assets.
Client
Hotmart
Hotmart
Services
Motion Design
Motion Design
Client
Hotmart
Hotmart
Services
Motion Design
Motion Design
TEAM
Studio: EST.31 Creative Studio
Motion Designer: Felix Alves
Manu Gavassi’s team
Hotmart CreativeLab
