Hotmart, For Real
Hotmart is a platform that enables creators, entrepreneurs, and businesses to create, sell, and distribute digital products such as online courses, mentorships, and subscription-based content.
By bringing together payments, content delivery, and an affiliate system within a single ecosystem, the platform simplifies digital business management and helps creators and brands scale their businesses.
The project refreshed Hotmart's brand identity by refining the logo and developing a cohesive visual system, including a proprietary typeface, illustration style, color palette, and motion language. Built around the concept "For Real," the new identity reinforces Hotmart's commitment to creators building authentic, long-lasting businesses.
Client
Hotmart
Hotmart
Services
Motion Design
Motion Design
Client
Hotmart
Hotmart
Services
Motion Design
Motion Design
TEAM
.
CMO: Ana Beatriz Carretero
Brand Managers: Claudia Latorre, Helena Andrade, Nilson Kalili
CDO & CCO: Diego Franco
Executive Creative Director: Arthur Lobão
Strategy Director: Dênis Paulo
Project Manager: Sara Neves
Art Directors: Andre Serante (Irrreal), Luiz Pereira, Luiza Formagin (Irreal), Diego Franco
Copywriters: Arthur Lobão, Brayhan Oviedo
Motion Designers: Felix Alves, Igor Barata
Illustration: Luiza Formagin (Irrreal)
Type Foundry: Black Letra
Type Direction: Daniel Sabino
Type Design: Diego Maldonado, Matheus Gonçalves
Production Company: Landscape
Hotmart Creative Lab: Raphael Righi, Luana Simonini
Illustration Studio: Irrreal
