Less alcohol, more alcohol
I collaborated with the EST.31 team on an earned media campaign for Justos that turns a recurring Carnival issue into something practical: road safety.
Based on the insight that accidents increase during this period, the idea was to go beyond the usual “don’t drink and drive” message and offer a real incentive. In partner bars, every non-alcoholic drink purchased was converted into fuel. In other words, what you choose not to drink becomes gas for your car.
In this project, I worked as a motion designer, bringing the campaign assets to life and helping translate the concept into animation.
Client
Justos Seguros
Justos Seguros
Services
Motion Design, Composition
Motion Design, Composition
Client
Hotmart
Hotmart
Services
Motion Design
Motion Design
TEAM
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CMO: Letícia Viotti
Brand Manager: Maíra Andrade
CDO: Diego Franco
Creative Director: Arthur Lobão
Social Media: Kity Binder
Designers: Arthur Lobão, Luiz Pereira, Diego Franco
Copywriter: Arthur Lobão
Motion Designers: Felix Alves, Luiz Pereira
3D Studio: SOHI Studio
CMO: Letícia Viotti
Brand Manager: Maíra Andrade
CDO: Diego Franco
Creative Director: Arthur Lobão
Social Media: Kity Binder
Designers: Arthur Lobão, Luiz Pereira, Diego Franco
Copywriter: Arthur Lobão
Motion: Felix Alves, Luiz Pereira
3D Studio: SOHI Studio
Brand Manager: Maíra Andrade
CDO: Diego Franco
Creative Director: Arthur Lobão
Social Media: Kity Binder
Designers: Arthur Lobão, Luiz Pereira, Diego Franco
Copywriter: Arthur Lobão
Motion: Felix Alves, Luiz Pereira
3D Studio: SOHI Studio
